Content warning: this article contains references to far-right propaganda, racism, and Holocaust denial.
@ucl_agartha is one of many university “meme pages” sharing supposedly satirical content about the mythical land of Agartha as well as a deluge of antisemitic and racist tropes. Believers in the Agarthan conspiracy claim it is a place at the centre of the Earth from which the Aryan race emerged.
The account was created in March 2025, the first of these UK university accounts, but has changed its username twice since its founding so it is unclear as to whether it always existed for this purpose.
@ucl_agartha (herein referred to as UCL Agartha) is unaffiliated with UCL and is not recognised by the Students’ Union despite claiming to be a society and using the UCL logo in their profile picture.
The Agarthan conspiracy was a major focus of esoteric Nazism. In 1938, Himmler lent his personal support to a team of SS officers to search Tibet for the gateway to the mythical kingdom.
It has found a new home in the online alt right and forms part of the “Aryan classic” meme, a common neo-Nazi hashtag, which began on 4chan and was popularised on Instagram and TikTok from 2023. Global Project against Hate and Extremism has recognised this to be promoting white supremacist ideals.
Nazi dogwhistles
UCL Agartha has only posted six reels which, despite being deeply racist, are presented in a humorous format. The account is covered with Nazi dogwhistles and has recently taken a turn to posting far less satirical content on their story.
The account’s most popular reel features a picture of UCL’s QS world ranking of nine, accompanied by the text: “Why you joined UCL”. The text then changes to, “Why I joined UCL” with an image detailing the University’s past as the pioneer of eugenics.
Featured alongside the UCL logo in their profile picture is the statue “Readiness” by Arno Breker, the Nazi official state sculptor, which is often seen in alt right content.
Their Instagram bio, reading “Save UCL, Save Student Centre”, could be referencing the deeply racist Save Europe movement which campaigns against racial diversity in the continent and portrays minority groups as dangerous criminals.
The bio is dotted with double lightning bolt emojis that are often used to reference the SS. It ends with NS, which is the abbreviated form of National Socialist — the official name for the Nazi party.
Other dogwhistles across the page include references to Vril (like “aura” but racist, you need a certain amount of it to enter Agartha), “looksmaxxing”, and the misspelt phrase “now yuo see” commonly used by online Nazis. The phrase has taken on many meanings throughout its history but now, often ironically, refers to the reader becoming ‘enlightened’ after exposure to an idea or conspiracy through a meme.
Increasing far-right content
In recent weeks, the account has taken a shift from their previously joking tone to one which is undeniably more sinister in the form of content which they’ve been reposting.
This includes a recent story endorsing China’s re-education camps for Muslims, another expressing support for discrimination, a repost of a racist Darwin quote, and one of a video dictating the vitriolically antisemitic 2005 interview “Notes on the Jews” by Bobby Fischer (an American chess grandmaster).
These recent stories can mostly still be found under the HH highlight on the page, whose name likely references “Heil Hitler”.
There is also an older repost in a st ory highlight, for which the cover is a swastika, which reads:
“The definition of defeat in this struggle is defeat in most literal sense: our cultural, political and genetical nonexistence.
“If we win a lot of people will have to answer. But if we lose, even our enemies will be harmed. The blonde communist queer or feminist from Berlin Mitte will not have an easier life in a Germany that Germans are no longer the majority.”
This quote comes from one of the few accounts UCL Agartha follows which is not a fellow university Agartha society. The username “Penzberger Traumnacht” (dream night) almost certainly references Penzberger Mordnacht (murder night), a Nazi massacre which the account name seems to endorse.
Other endorsements from this page which UCL Agartha have promoted, include British actions during the Suez crisis, national but not international solidarity, and eternal peace for a group of Nazi soldiers who held ground for an impressive period of time against Allied forces during the Second World War.
To their rapidly growing follower base (now numbering over 11,000), the Penzberger account also describes disputes between European nations as “Elves and Dwarves still quarrelling while orcs storm their gates” and the “goycattle” (white people taken in by Jewish tricks) as the weak links of the West.
Other non-university accounts the page follows include Goyboy271k (270,000 is a reference to the number of Jews Holocaust deniers believe were actually killed by the Nazis) and Dan Bilzerian, an American poker player turned influencer who built his following on posting objectifying and misogynistic content of women.
Part of a growing movement
Despite its fairly small follower count, UCL Agartha has clearly had significant reach across the university with its most popular reel having over 5920 shares.
Whilst the account itself is located in the US, the posts are likely made by a current student – something they confirm in the comments – and intended to be relatable to students with references to the Print Room café, discussions in the comments section about which libraries have the most “vril” and a commitment to the UCL/Imperial rivalry demonstrated by many targeted reels and exchanges between the two accounts in the comments sections.
The account has, at the time of writing, 495 followers on Instagram, a figure which has been slowly rising over the past few weeks. This puts the UCL account in the top 10 most followed iterations for UK universities, according to a chart produced by Felix.
The chart placed Imperial Agartha in second place, after Lancaster University, which had over 3000 followers until the account was taken down on 20 November.
Prior to the deletion of the Imperial account, UCL Agartha seemed to be connected with this counterpart due to the prevalence and personable nature of the comments left on the respective account’s posts.
The Imperial account made a clear statement of being a largely satirical meme page and of condemning any real racism (“even [towards] Israelis”), a move the UCL account has so far not elected to make.
Despite this, the account has been deleted after being flagged by Meta for removal. The group has had to make a series of apologies about racist events which transpired on their group chat which were uncovered by Felix reporters.
The deletion of the Imperial account could be a taste of what’s to come for UCL Agartha.
Perhaps the page is nothing more than a bad joke taken too far, but how much longer can it continue pushing far-right content to students under the University’s name?
The Cheese Grater reached out to @ucl_agartha on Instagram for comment but they did not respond by press time.
