The nation has truly lost an icon. Loved, hated, but most of all, famous. I can only hope to provide the best obituary the tabloids have ever seen, to pay our respects to the man responsible for news classics such as ‘Freddie Starr Ate my Hamster’ (The Sun, 13th March 1986) and clients like Jade ‘The People’s Princess’ Goody and Shilpa ‘Poppadom’ Shetty, as well as Simon Cowell and Mohamed al-Fayed.
£10,000 a day
Maxwell Frank Clifford will be remembered for his sterling work representing the world’s elite, and ensuring proper rewards for their skills and expertise. Max was a great opponent. He had Kerry Katona, I had the Spice Girls. He had Rebecca Loos and I had David Beckham. He charged £10,000 a day, and... well, I created Pop Idol, so up his.
He was hailed far and wide, from the illustrious New York Times, to the worst breed of brain-dead rag Piers Morgan could produce. He created and destroyed careers; but his magic was truly that of making money. Well, and creating sleaze. But mostly money.
Dutiful deals
That man managed to keep Jade Goody in the headlines years after her sell-by date and days before her use-by date, and dutifully took his cut of every single OK magazine fee. His glittering career was tragically cut short by cervical cancer and is a disappointment to all; the headlines will never be the same again. RIP Max!
All of Max’s clients are invited to a finger buffet next Saturday at 19 Entertainment Ltd, where you will be given the Simon Fuller treatment. Champagne on tap.