The Time Machine

Satire / 1 March 2005

How to make a million (or £300m)

How are we to solve the funding crisis? Joseph Wass reckons he knows...

Joseph Wass

Universities aren’t what they used to be. Gone are the days when they could be funded through a sheer igno- rance of financial reality. Suddenly, massive losses are ‘not profitable’. Con- sequently, below are a few suggestions that should change the way UCL is fund- ed for many, many years/days/hours to come (or until bailiffs take Mr. Bentham’s replica head for Tussaud’s model of Kylie Minogue’s arse).

Thatcher was on to something with free-market economics, even if the political left maintain she raped the country (the mind boggles with what she had in mind for Cornwall). There- fore, why not allow private companies to run the university? It could be re- named after some famous brand, like Coca-Cola or, even better, Panda Cola. Alternatively, the university could be used for advertising purposes, like turn- ing the Cruciform Building in to a gi- ant Air Wick Plug-in. Even better, Pi could become a sycophantic promotion- al tool for Coldplay! No, wait…

Given that a university education is priceless, why not apply that theory to running one? Teaching staff, by far the biggest waste of money, could be replaced. With bricks. Expensive sub- jects of little practical use, like medicine and engineering, would have to be scrapped. Instead, there would be cours- es on coal mining and crazy golf course management. If cost cutting isn’t enough, why not indulge in a bit of as- set stripping? The college itself, for example. UCL could relocate to beau- tiful, downtown Beirut or Kabul and be renamed UCKFUCL, or University College Kabul, Formerly University College London.

Or, on the other hand, why not just raise tuition fees? [Shut up, or next issue will just be letters from the NUS – Ed]